Caesars Entertainment Celebrates 35 Years of Responsible Gaming Leadership During Responsible Gaming Education Month
“Responsible Gaming is at the heart of our business and it’s imperative that we provide the best resources for our guests to encourage safe play,” said
Through Caesars' PEOPLE PLANET PLAY framework, which provides guidance for the Company to ensure it is acting with integrity and care for its Team Members, communities and the environment, Caesars has implemented a myriad of Responsible Gaming initiatives over the last three decades, including:
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Project 21: In 1989,
Caesars Entertainment introduced the "Project 21" program, which educated Team Members about their responsibility to deter underage gambling and the service of alcoholic beverages to minors. -
Industry Recognition: In 1990, Caesars was the first gaming company to have its CEO recognized by the
National Council on Problem Gambling for lifetime contributions to responsible gaming. - Operation Bet Smart- All-Employee Responsible Gaming Training: Since 1993, all Caesars Entertainment Team Members must complete problem gaming awareness and educational training.
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First National Helpline: In 1995, Caesars, in partnership with AT&T and the
National Council on Problem Gambling , established the first national toll-free helpline for anyone needing assistance. Caesars was also the first casino company to promote that helpline through multiple customer communication channels. - Nationwide Self-Exclusion: In 1999, Caesars became the first gaming company to offer a nationwide self-exclusion and self-restriction program. This policy allowed a guest to request that all privileges, including play privileges, be denied at any Caesars-owned, managed, operated and serviced properties.
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Shaped Industry Code of Conduct: Caesars developed the casino industry's first formal social responsibility Code of Commitment in 2000, which served as the model for the
American Gaming Association's Code of Conduct. - First Mass Media Awareness Campaign: In 2002, Caesars introduced the first television campaign focused solely on Responsible Gaming awareness.
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First Ambassador Program: More than 20 years ago, the Company launched the first Responsible Gaming Ambassador program. Today, the program includes more than 1,800 active Ambassadors in
North America trained to assist guests who may not be gambling responsibly. -
Accreditations from Third Parties: In 2012, Caesars Windsor received the first casino accreditation under the
Responsible Gambling Council's "RG Check" program. -
Responsible Gaming Council : Caesars formed an internalResponsible Gaming Council in 2012. The Council comprises seven senior leaders who oversee Responsible Gaming policies on behalf of the Company. - Betting Limits: In 2013, Caesars introduced its first-ever online gambling product, offering guests the option to limit their bets and deposits.
- Enhanced 21+ policy: In 2023, Caesars adopted an enhanced 21+ gaming policy that prevents individuals under the age of 21 from using Caesars Rewards® and limits access to gaming products for individuals under the age of 21. No customers under 21 are permitted to wager on any Caesars Sportsbook, Caesars Racebook, or iGaming mobile apps.
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Universal Exclusion: In 2023, Caesars expanded its self-exclusion program by implementing the industry’s most expansive universal exclusion policy. The policy applies across the Company's robust gaming portfolio and encompasses all of
Caesars Entertainment's offerings, including Caesars Sportsbook, iGaming and brick-and-mortar facilities. - Expert Recognition: In 2024, Caesars won the coveted Corporate Social Responsibility Award at the National Council on Problem Gambling’s 2024 National Awards for its Universal Exclusion and enhanced 21+ policies.
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